Investor Pitch Deck · 2026
CredEval
& InsurEval Platform
Democratizing commercial real estate intelligence — delivering institutional-grade valuation, insurable value reporting, and portfolio monitoring to the 60% of CRE left behind.
CRE Valuation Intelligence
IQ Report · ~$350
USPAP-Aligned
Dual-Platform
Subscription + Transactional
02 — The Market Problem
The Bottom 60% Has Been Ignored
The commercial real estate market is bifurcated. Institutional-grade assets are over-served. Small and mid-sized CRE owners are left with no clear path to affordable, compliant valuation.
60%
of CRE owned by non-institutional property owners — unmonitored, underserved
$25K+
Traditional annual appraisal cost — prohibitive for small property owners
Zero
standardized, affordable pathways to insurable value reporting for smaller CRE
"Today you need a certified valuation for your insurable value. Who do I go to? Call an appraiser. What appraiser? I don't know. Go find one in your market. What's the scope? I don't know."
— Benjamin Greenberg, CEO/Founder · DAC Session
03 — The Solution
Two Platforms. One Ecosystem.
A bifurcated architecture that serves both public marketplace users and institutional-grade operators — each with precisely the tools they need.
CredEval · Public Platform
Property Intelligence Marketplace
The public-facing portal where property owners, buyers, and general clients order reports, access market data, and connect to institutional standards.
  • Commercial property owners
  • Buyers & sellers
  • General report ordering (IQ, BPO, Insurable Value)
  • Optional subscription model
  • Connect to institutional underwriting protocols
InsurEval · Institutional Portal
Underwriting Standards Dashboard
The institutional backend where brokers, underwriters, and financial institutions configure protocols, enforce compliance, and monitor portfolios at scale.
  • Insurance brokers & underwriters
  • Lenders & financial institutions
  • USPAP compliance configuration
  • Portfolio-level valuation monitoring
  • Standards enforcement & reporting protocols
04 — Core Product
The IQ Report: Our Mission Product
The democratized valuation tool built to serve the underserved majority — priced for access, designed for scale, and positioned as the intelligence layer beneath every institutional decision.
~$350
IQ Report price point — accessible to any property owner
1 FTE
Needed to produce 2,000 reports — extraordinary operational leverage
"It's gonna be the most cost effective, most efficient report they've ever requested."
— Benjamin Greenberg · DAC Session ~23:40
IQ Report Bundles
  • Standalone one-time order via CredEval
  • Bundled with Insurable Value subscription
  • Free BPO report included with subscription tier
  • Signals for higher-tier appraisal conversion funnel
  • Market & demographic intelligence layer
  • Portfolio monitoring for lenders (ongoing access)
Strategic Positioning
Does not replace appraisals — it adds low-cost, ongoing collateral intelligence between origination events.
05 — Value Propositions
ROI Across All Three Stakeholders
Each audience segment receives a distinct, measurable value. No generic pitch — a precision argument for each decision-maker.
Stakeholder Core Pain CredEval/InsurEval Delivers ROI Signal
Property Owners No affordable, clear path to compliant valuation or insurable value $350 IQ Report + optional Insurable Value subscription with bundled BPO $10K/5yr vs $25K/yr
Lenders & Banks Blind spots between origination and renewal on small commercial loans Continuous portfolio monitoring via IQ + Insurable Value subscription feeds Proactive risk mitigation + regulatory transparency
Insurance Underwriters Data gaps, inconsistent submissions, manual intake Structured data pushed directly in absorbable format; USPAP-aligned compliance Underwriter satisfaction → organic referral engine
Appraisers / Network Inconsistent workflow, no scalable lead funnel CredEval as the most incredible appraisal referral funnel — period Predictable lead flow at institutional volume
"Their underwriters are super happy because we're giving them the data, pushing it back to them in a way they can absorb it. And then they start promoting us to others because they love it."
— Benjamin Greenberg · InsurEval Strategy Session
06 — Revenue Model
Transactional Core, Subscription Engine
CredEval offers one-time reports or optional subscriptions. Subscriptions are not required — but they're where the compounding value and recurring revenue live.
Transactional
IQ Report
~$350
One-time, accessible, volume-driven. The entry door. Positions owner for higher-tier services.
Subscription — Annual
Insurable Value + BPO Bundle
~$2K/yr
Insurable Value Report + free BPO bundled. Continuous monitoring. Lenders can require this at origination.
Institutional
InsurEval Portfolio Access
Enterprise
Lender/underwriter dashboard access. Portfolio-level IQ monitoring. Regulatory compliance tier.
"Subscription usage is where we create huge value as an organization."
— Benjamin Greenberg · DAC Session ~5:45
Regulatory Flywheel: Endorsements from regulators → lenders adopt IQ monitoring as standard → lenders require it at origination → subscription becomes non-optional for borrowers → compounding recurring revenue at institutional scale.
07 — Competitive Moat
Why This Cannot Be Copied Easily
The combination of regulatory positioning, institutional data flows, and USPAP compliance creates layered defensibility that a standalone tech product cannot replicate.
01
USPAP Standards Infrastructure
InsurEval embeds institutional underwriting protocols and USPAP compliance directly into report generation — not a feature, a legal and standards architecture that creates switching costs.
02
Regulatory Endorsement Strategy
Pursuing endorsements from regulatory bodies institutionalizes our valuation standards — enabling lenders to mandate subscription-based monitoring across their loan portfolios.
03
Dual-Sided Network Effects
Underwriters configure InsurEval → CredEval users connect to those standards → data flows back to underwriters → satisfaction drives referrals. Each side makes the other more valuable.
04
Operational Leverage at Scale
One analyst can generate 2,000 reports through the platform model. This isn't a services company wearing tech clothes — it's a true software-enabled production machine with extreme margins at volume.
08 — Go-To-Market Strategy
Three Entry Points, One Flywheel
Each channel feeds the next. Property owners generate data. Lenders demand monitoring. Underwriters refer. The flywheel compounds without heavy acquisition spend.
Channel 1 · Direct
Property Owners
CredEval as the affordable entry point. $350 IQ Report drives initial volume. Content marketing around "what is my property worth" and "how do I get insurable value" — high-intent, low-competition search.
Channel 2 · Institutional
Lenders & Banks
InsurEval as a risk tool. Position as "blind spot elimination for small commercial portfolios." Lenders who adopt IQ monitoring can require it at origination — creating mandatory demand from borrowers downstream.
Channel 3 · Referral
Underwriters
Data delivered in underwriter-ready format. When underwriters are delighted, they become the sales force — promoting CredEval to brokers and property owners organically. The best referral engine in the industry.
"It's gonna be the most incredible funnel for appraisal work. Period."
— Benjamin Greenberg · DAC Session ~8:11
09 — The Ask
Join the Infrastructure Layer for CRE Intelligence
CredEval and InsurEval are not reports businesses. They are the standards and intelligence infrastructure for the 60% of commercial real estate that has never had a home.
What We're Building
  • Dual-platform CRE intelligence infrastructure
  • IQ Report at $350 — market-making price point
  • InsurEval institutional standards layer
  • Regulatory endorsement pipeline
  • Subscription recurring revenue model
What We Need
  • Growth capital for platform development
  • Regulatory relationship development
  • Sales team build-out for institutional channel
  • Data partnerships & MLS integrations
  • Marketing engine for CredEval public brand
"CredEval is the public property intelligence and valuation ordering platform. That's perfect. That's exactly what the vision was from the beginning."
— Benjamin Greenberg, CEO/Founder · DAC Session ~4:50
Benjamin Greenberg · CEO & Founder · CredEval / InsurEval
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